The Internationalization Process of Mapfre Dissertation

The Internationalization mold of Mapfre - Dissertation ExampleThis dissertation focuses on MAPFRE Co. that is the parent corporation of a group involved in the underwriting and stipulation of insurance in Spain and overseas. MAPFRE is acronym of Mutualidad Agrupadora de Propietarios Fincas Rsticas de Espaa that is Group of Rustic Properties owners Mutual of Spain. Insurance policies offered name life, non-life, accident, homeowner, general and health. MAPFRE is affianced in the provision of reinsurance, the management of investment funds, pension funds and pension plans, real dry land and related services. The researcher aims to investigate the internationalization process of MAPFRE, highly successful in Latin the States and Mediterranean countries but failed in Germany and UK. He also aims to investigate strategies on howto recover from such failures whether the original internationalization is feasible in China and which strategies should be followed in the Road China Assistanc e project. base on the data gathered from the currentdissertation, MAPFRE has to undertake the following changes to support an internationalization process. Firstly, it is significant to generate an image of something to which people could relate, to establish a unique, competent service. Secondly, internationalization is likely to mean bringing together a range of resources and skills and focusing activity through teams. Thirdly, the researcher states that MAPFRE needed to understand customers desire in ground of a relationship. Other changes were described in the dissertation in details as well.